# Crisp

A fast, private WordPress suite for building client sites that convert.

![The Crisp theme](screenshot.png)

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## Every pageview was paying a tax

- Page builders shipping megabytes of JavaScript
- Admin screens carrying upsells
- Themes calling home to a vendor's cloud

The client pays in load time, in privacy, and in a site they never fully own.

---

## One question

> Does this help someone ship a fast site that converts?

If it didn't, it didn't make the cut.

---

## Speed is the default

- Integration styles load **only** on requests that use them
- Customizer CSS compiled once and cached
- Theme scripts: async, in the footer, zero dependencies
- Navigation drops to an **11 KB** file when you skip sticky headers
- Google Fonts served from your own domain

---

## No bloat

Close to **fifty** single-purpose components.

Remove any of them with one filter, before it registers a single hook.

```php
add_filter( 'crisp_theme_components', fn ( array $components ) => array_filter(
    $components,
    fn ( $component ) => 'breadcrumbs' !== $component->get_slug()
) );
```

No proprietary framework. No page-builder runtime riding along.

---

## No hidden tracking

- No telemetry
- No analytics
- No template cloud
- Nothing from a vendor's CDN

Your sites talk to your server, and nothing else.

---

## Built for whoever edits the site after launch

That person is rarely a developer. Crisp keeps them in the block editor they
already know.

- Drag-and-drop header and footer builders
- Global colors and fonts that cascade site-wide
- Forms, query loops and dynamic content as ordinary blocks

---

## AI that knows your brand

Crisp AI drafts sections from your **real** palette and fonts.

The theme tells the agent what palette slot 3 means, instead of letting it
guess hex values that look plausible.

---

## The Crisp suite

| | |
| --- | --- |
| **Crisp** | The foundation: header and footer builder, global design controls |
| **Crisp Blocks** | Layout, forms, dynamic content, filterable query loops, mega menus |
| **Crisp Motion** | Scroll reveal, parallax, sticky and 3D, with no scripts on pages without motion |
| **Crisp AI** | Builds sections from your blocks, voice, colors and content |
| **Crisp Consent** | A cookie consent banner you edit with blocks |
| **Crisp Static** | Publish to Cloudflare as static HTML, with rollback |
| **Crisp Migrate Tool** | Scan, dry-run, back up, validate, roll back |
| **Crisp Manager** | Updates and licenses through the normal WordPress Updates screen |

---

## Accessible by design

- Carries the **accessibility-ready** tag
- Built to **WCAG 2.2 AA**
- Tested with keyboard-only, NVDA, VoiceOver, axe and WAVE
- Regression-tested on every update, so fixes stay fixed

---

## Under the hood

- PHP 8.3+, no legacy compatibility layer
- WordPress coding standards, all output escaped
- **Zero** runtime Composer dependencies
- Global styles through `theme.json` and the editor's native systems
- Site-specific work in a child theme, so it stays portable and yours

---

## Yours to keep

Crisp is commercial software licensed **GPL-3.0-or-later**.

The code you run is yours to inspect, modify and keep.

One license, one site, updates through the WordPress dashboard or Composer.

---

# Ship fast sites that convert.

**Crisp** by Always Curious

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## alwayscurious/crisp

Crisp - a lightweight, block-first WordPress base theme. Composer is used for dev tooling only; the theme ships its own autoloader.

**Access required** — Licensed customers install this in seconds. [talk with us for more details](mailto:hello@alwayscurious.co).

Latest release 1.6.0 · License GPL-3.0-or-later